Saturday, 1 March 2014

Writing: Are (Most) Writers Brooding Introverts?

This has fascinated me a lot. You see, back to college days, most of my classmates were brooding introvert. Reason? Well. They said they were learning writing, and to be a good writer, they had to brood over a lot of things.

“Are you kidding to me?” I asked this to a friend of mine in the college, who often put on a face signifying much of his aging were sacrificed onto deep thinking. “Do you mean writers are heck of brooding lots? Men with personality-avoidant-disorders? Sounds like they are cut off the rest of the world, aren't they, huh?”

“Precisely. But, most writers are brooding introverts. This doesn’t mean they don’t have social contacts or simply they don’t want to have them. The fact is, their passion to writing demands this kind of fealty. Introversion is not a demerit, it's helpful for such professionals.” said the friend.

“Fealty? Dude, you sound they’re killing themselves. I don’t find any virtue to be in that state of personality.”

“I can’t make you understand now. Eventually, you will get the drift.”

And, yes, he was right, to some extent.

Well, I am not an introvert, but yes, I brood, and sometimes I brood so much that I have a feel that I am under influence of introversion. Because, much of my thinking is carried out in a quiet room/place, away from the hustle bustle life of metro-city.

If that short-term reclusion to a quieter place has anything to do with me being an introvert, then you can call me introverted.

Well, I do have social contacts, but the fact is, my writing always requires me to be at peace. I can’t write anything when I am disturbed or when I am lack of good thoughts.

As a matter of fact, I have to brood over many things before I come up with a fresh topic. It doesn’t mean the moment I start hitting keywords, ideas just get scripted into a form of an article/blog. Yeah – that’s the possibility, but the output of such written blog doesn’t sound good to me.

Without much brooding, I can’t write well – that’s a fact. And, I am an ambivert individual. My brooding over writing is not associated with introversion aspect of my personality as a writer.

By the way, what do you think of it? Do you believe writers are brooding introverts?

Sunday, 23 February 2014

Content Writing: Know Your Audience

When contents are written from the perspective of promoting a website in search engines, then it is considered a kind of writing associated with SEO/Search Engine Optimization. Such kind of writing is search-engine-pleasing. This is because of the reason that much of SEO content writing is promotional-sounding advertisement than being informative for audiences/web-readers.

Having said that, audience is (unfortunately) given secondary importance in SEO writing.

Most writers do not understand that SEO content writing or any type of writing is never devoid of the one and only key thing – the audience!

I’ve got this intuitive feel that content writing has changed drastically from the last few years. For example, there was a time when SEO content writing was entirely keywords-specific. Stuffing keywords was the common practice maintained by the then writers (sadly, some still follow that trend). Now, quality is one of the most important factors in content writing.

However, I must say it’s not the quality alone, understanding audience for which a writer writes, is also very, a very important factor to consider.

Why audience matters?

If you’re writing something on the subject of health without working hard on who you write for, then believe me, that article/blog of yours will not catch attention of readers looking for an article on the subject of electronic gadgets.

To put it simply, an article on “Health benefits of eating an apple” is useless for the audience looking for “Dell Inspiron Laptop 15” reviews” OR “How to improve content writing skill”. Similarly, contents for an automobile website are not useful for the website having business in stock exchange. Means, you're not here to please everyone!

Therefore, prioritize your audience, as this counts.

Before you start writing, make sure who you write for. It will help you gather quality audiences – those, who are related to the information that you are offering through your writing. Knowing audience always makes a difference between quantum of readers and quality of readers.

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